Toshiba REGZA Cinema Series 52XF550U 52-Inch 1080p 120Hz LCD HDTV

Posted on September 13, 2009 - by

Manufacturer: Toshiba
Customer Rating:
List Price: $2,999.99
Sale Price: $4,999.99
Availibility: View Product Availability

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Product Description

Toshiba 52XF550U is a full-featured HD LCD TV that's practically all screen. This 52.0" (measured diagonally) model combines Toshiba's Super Narrow Bezel design with cutting-edge technology to deliver a beautiful picture in an equally beautiful package.With Full HD, there's no need to scale down a 1080 signal: Full HD creates the pinnacle in picture quality. ColorBurst technology expands the number of available colors and improves the color accuracy. This significantly improves both color purity and color saturation. The combination of ColorBurst and superior video processing creates colors that are more vibrant, more natural, and more enjoyable. The advanced Anti-Blur system virtually eliminates motion blur without decreasing image brightness, or adding flicker. Images are now crisp and clear regardless of image motion.StableSound audio technology eliminates the annoyance of normal program volume being followed immediately by extremely loud commercial messages or drastic volume fluctuations while changing channels.

Product Details

Super Narrow bezel
1080p HD
14-bit PixelPure Processing
ClearFrame 120Hz
Gaming Mode

Video Reviews

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Customer Reviews

user comment Toshiba REGZA Cinema Series 52XF550U 52 Inch 1080p 120Hz LCD HDTV

There will never be a "perfect" HDTV, but...

Review Date: June 5, 2008

Reviewer: Guy Owen, USA

I have searched far and wide for the "perfect" LCD HDTV for at least 2 years, and there isn't one. If you think you've found one then do not go searching for Reviews -- and stay away from the heavily-active Forums that discuss these items because you will become discouraged.

The first problem is in knowing what to look for. The next is in knowing what to avoid. The third is figuring out if any of this matters to you, in your situation, for your specific needs.

This Toshiba 52" is the latest iteration of their top-line products. And if you're into minimalism, it's a stunner. The bezel is amazingly thin compared to other sets. Advantage? It allows you to fit a larger screen into your available space, if the conditions are right.

But, ah -- the catch! Next out will be Toshiba's super-light, super-thin sets that are 2" less thick. Can you wait yet another year? You'll never defat the "What's Next" Catch-22.

It has every major feature you could think of, but I won't go into the merits of these because you'll soon find that beauty and "merit" are in the eye of the beholder. If you want easy setup, this TV has it. HDMI? It has 3 inputs and one output. Nice Black Levels -- definitely, yes. Great color accuracy out-of-the-box -- yes... to my eyes. I'm sure a professional reviewer will find fault with this compared to the Pioneer Kuro excellent line of plasmas.

Like every other set, does it come from the factory over-tweaked? Yes. It will take some research to fine-tune the picture. The darn conrtrast and backlight were set at 100% -- which hurt my eyes terribly in a dark room. Is every LCD perfectly glare-free? -- not this one. The reflections of overhead lights are annoying (like reflections off Scotch "Magic Transparent Tape"), but softer than any Plasma or Glass-fronted screen I've seen. The speakers on this set are nearly invisible and perfectly adequate (much more so than my 37" Sharp).

If you insist on looking into the nitty-gritty, please note that -- at this time -- I've been unable to find any professional Reviews on this set. And it's been out there in limited quantities for a few months. Finding it locally may be difficult. Why? Because the guys in the know are snatching these up as fast as inventory comes into stock. My purchase from Beach Audio was very easy and they communicated very well. But they are, technically, not an authorized Reseller. Their Distributor and Amazon both are, and I've been reassured that Toshiba will not simply walk away from their Warranty.

UltimateAVMag.com is working on a professional Review, right now -- due out shortly. AVSForum has a raging online discussion that has most people very excited about this set -- and it has gone on for months with some great insights and advice (even tweaking tips on how to squeeze out the best picture) -- and no "This kills the deal!" discoveries, as happens on so many other seemingly worthwhile sets. These participants are not pansies. They'll eat your lunch when it comes to discussing esoterica about these sets that you never knew existed.

But beware! These Forum settings can destroy the unprepared or uneducated casual visitor by nitpicking the least-likely of all problems, and blowing it completely out of proportion to most viewers experiences. Sometimes, you'll wonder if these participants ever enjoy anything! Ahhh, the joys of fanaticism! Having said that, it is perhaps especially telling about this model that they have not found too many Achilles' Heels... yet. Not too many people actually own this set (I do). When they hit the big consumer stream, this may all change as newer sets rise to the occasion. You cannot stop progress.

When turned to no picture, my set displays "brighter" dark regions in every corner. Some guys find that unacceptable, but I've only ever seen a true black on a Pioneer plasma. And I've never noticed these regions while watching any video or TV images. If these types of revelations bother you -- DO NOT VISIT AVSFORUM!! Your enjoyment of ANY set may be doomed if you read these discussions too deeply. Or if you have a thin skin.

Biggest observation I can offer...
If this is your first "big" HDTV, please beware -- the bigger you go, the worst your "normal" TV channels will look. Unless you invest in a Video Scaler (several thousands of dollars, although Gefen has one coming for HDTV that runs about $600) or an Audio-Video Receiver that includes an upscale HQV Processor (such as Onkyo's TX-SR875, at slightly over $1,000), you will NEVER improve regular programming by buying a fancier or larger set. Most homeowners not versed in resolution and scaling issues will be frustrated and angry about this. I think it will become the Number One misleading "thing they never mentioned in the store" -- where they probably only ever viewed demo discs of Blu-Ray movie clips.

You buy an HDTV for viewing HDTV content. NOT for improving SD or sub-par video or compressed cable source material. Blu-Ray movies will be so darned perfect, you may cancel your cable and FIOS and satellite movie bundles and decide to only rent Blu-Ray discs through great services such as Netflix. Local or piped-in HD stations will vary in quality. The good ones will knock your socks off -- but poor video sources are MADE WORSE by large and expensive HDTVs, just as they are by the cheap ones. A few of these do offer better video processors, but there is no easy source to look at, telling you which ones they are. That's where the Forums do help -- some of these guys rip their sets apart and tell you which processors they found inside. Remember I mentioned the word "fanaticism"??

This Toshiba is one of the best LCDs available, so far (at least, until the professional reviews come out telling us Early-Adopters that we're wrong). So stay tuned...

Toshiba 52" Masterpiece

Review Date: July 10, 2008

Reviewer: Kurt J. Schneider, Streamwood, Il United States

This TV is a stunning LCD panel.

5:5 pulldown, great upconvert, small bezel, hdmi 1.3a for future...

I still can't believe how good it looks.

If I had to say the negatives...

Panel is in between a plasma and lcd as far as gloss (I think they call it new matt or somethign)... It does reflect some light not as bad as plasma but it does reflect.

Inputs in back are kind of in a bad place for wall mount

Unit is 6 inches thick --

Positives are many - great blacks, great sports, great games...

Color settings in service mode are great...

Price at under 2500 is a steal -- if you can find one...

Toshiba REGZA Cinema Series 52XF550U 52-inch 1080p 120Hz LCD HDTV

Review Date: June 2, 2008

Reviewer: D. Smith,

I was about to buy this TV on Amazon but was surprised to find this at a better price at the traditional local retailer Video Only. There were very few reviews of this TV on [...] which helped cement my decision. I am by no means a pro at evaluating but this is my third LCD TV purchase of which have included a Sharp 37", Sony 46" and now this Toshiba. I used to also own a Toshiba rear-projection HD TV so am familiar with Toshiba televisions. While I have only had it for a day all in this is a great TV, particularly given how thin the bezel is. This TV is only 47 3/4" wide which is about as wide as my old 46" Sony but now includes 52" of screen real estate. My living room had an area that was 48" so only had 2 choices that I knew of including a Mitsubishi and this Toshiba. I was not that impressed with the Mitsubishi display and found it to be over-priced compared to the Toshiba.

When I opened up the box I was immediately amazed at how sleek and modern the screen looked. It looked great just sitting there in my living room. When I turned it on I was shocked by how much cleaner it looked than my old Sony particularly with HD inputs. Blu-ray alone was better than being in a movie theater particularly with Pirates of the Caribbean. Like any high def TV regular TV is disappointing compared to HD signals but it looks fine from my standpoint. The other big selling point on this TV is the 120hz processor which makes sports and action movies have less blur. I will update my review when I have more viewing time with it.

Very Impressed out of the Box

Review Date: August 8, 2008

Reviewer: Alexander P. Faylona, SEattle WA

Just got this lcd last night and without even tweeking it yet I was very impressed by the color compare to the vizio 46 that I returned from costco.Comparing the two tv's is not an option. Now I can see real blacks and the color is so amazing. How much more if I tweek it, but i dont have time right now due to busy work but I know it will be better when i start tweeking it with my calibration software. Like I said, just right out of the box I am very impressed... Im glad I chose this TV...For so many months of studying the next HDTV for me. THis is the exact TV I really wanted.

Best LCD I've seen to date

Review Date: September 22, 2008

Reviewer: NineseveN, Underneath your bed

I have to echo what's already been said here; the gloss of the screen is less than you'd find on a plasma but a little more than on the matte LCD's, though the only LCD sets that I think are actually comparable to this one are the higher-end Samsung and Sony panels, and they both have glossier screens than this Toshiba.

Black levels are stunning, especially for an LCD. Hi-definition sources such as Blu-ray discs are absolutely amazing on this set, the image has that 3D feel to it and the colors definitely pop, though you'll need to fix the settings to get things accurate and to make movies, especially hi-def movies, really shine.

Upscaled DVD from my PS3 looks mostly superb, though discs with poor source transfers can't be helped all that much.

Games from the PS3 look amazing as well, it's a huge upgrade from my old Sony 720p RPTV (LCoS), a KDF-46E2000, which was a damn nice set in its own right. The images, games and films are just a great deal sharper and have more of a life-like feel to them...the extra 6" of diagonal screen size doesn't hurt either.

If you start with the settings found at the following link and then adjust based on your room and preferences, you'll have a solid looking picture without much trouble at all. http://www.avsforum.com/avs-vb/showthread.php?p=14269299#post14269299

This is a great set, well worth under $2500.

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